Data Retention Policy

The following data retention policies apply to users of Cape May Creative’s SMS and MMS messaging app (heretofore called “Textly”). Data includes but is not limited to:

  • SMS and MMS Messages
  • Auto-generated Links from Outgoing MMS Messages
  • Media files (images, attachments, etc.)
  • Shortened URLs

Cancelled Accounts

Data for any cancelled account may be deleted immediately and will be unrecoverable.

SMS Message Storage

Cape May Creative will store all SMS and MMS messages and associated media for a period of up to 1 year. If a user requires an archive of messages prior to a year, they may request one in writing 30 days prior to the end of the 1-year date of scheduled deletion.

Shortened URLs

Shortened URLs may be deleted after one year.

Campaign Lists

Campaign Lists and their associated data will not be deleted as long as the user has an open account in good standing and sent at least one SMS or MMS message to the list within the past calendar year.